I'm sort of endlessly fascinated with this entertaining and well-written article by Amy Larocca in New York Magazine about Russian teen fashion queen Kira Plastinina. (I actually passed by her new Soho store, above, while in New York last week, but resisted any tiny urge to go in. Had I read this first, I might've had to out of sheer curiosity.)
The clothes aren't for me, but it certainly begs the question: If you have enough money, can anyone build themselves into a brand-name? And, will customers – especially U.S. customers -- buy into it? Guess only time will tell…
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