Don't use the colour green. The person's eyes must connect with the reader. Models with long, luscious hair sell more copies. These are just some of the random cover theories I overheard while working at Fashion Quarterly magazine. I'm not sure if any of them are true (here's a good article that discusses the green is bad theory), but it did spark a fascination with the psychology behind magazine covers. What makes a good cover? What makes a certain cover become so iconic? Why is Kate Moss always on the cover of British Vogue? I should probably further this fascination by reading up on it or doing a paper in it...but for now, I will pore over all the magazine covers on this awesome website Cover Junkie.
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