Below: A balance of discreet luxury and branding... introducing the Damier Infini collection from Louis Vuitton's Fall Winter 2011 range of bags...
Louis Vuitton Damier InfiniLogos are passé. Subtlety is key to wealth and taste. More and more brands are pursuing the minimalist route for their top range leather goods. The more savvy a customer gets, the less brash he wants himself to be. Quality becomes more paramount than branded initials of whom they buy into.
Good news for Louis Vuitton fans. Louis Vuitton has always been a perpetrator of 'logomania', so it is refreshing to see the brand moving into the territory of discreet luxury more and more. Introducing the Damier Infini, a Fall Winter 2011 collection of bags crafted from supersoft calfskin embossed with the house’s Damier check. No longer are the Damier Checks pattern screaming for attention, they are now imbued with a subdued luxurious charm. Discreet but identifiable, these bags has the perfect balance of branding and craftsmanship.
If you find yourself a fan of this range, rejoice... some of the best LV mens styles are included in the collection. Loving the Keepall (with shoulder strap) and the Porte-Document Voyage which are iconic and yet functional. There will also be small leather goods to compliment your travel style. Damier Infini will be offered in rich charcoal, red, and light grey.
Sign me up for that bright red Keepall... It's LVoe at first sight!
Damier Infini will arrive in Louis Vuitton stores from mid-August 2011. For Singapore fans, the collection will be launched in Singapore come September 2011. Look out for the collection at Louis Vuitton's first Island Maison in Marina Bay Sands, Singapore.
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Source: Louis Vuitton
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