the message is the medium

Lisa Rovner and Alice Heart's project, "Message is the Medium," is composed of beautifully blended fragments from Godard films, Guy Bordin film clips, or elegant vintage footage with brands such as Agnes B., the New York Times' Style Magazine, Chanel's Coco Mademoiselle Perfume, and other high-end labels. The results represent the associations between the disparate images and the timeless essences of the labels better than many of their own contemporary ad campaigns. But is that art, or artistic advertising? Rovner and Heart were not commissioned to create the videos. So are they really just well-crafted valentines to the labels that they love?

So wrote Ana Finel Honigman in Interview magazine.

I really like what MESSAGE IS THE MEDIUM are creating...