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Monday, February 1, 2010

Info Post


All photos by Safesolvent

This past week I met up with Lara who is the brains, beauty and creative genius behind Lalouka, a brand of clothing she created from scratch and is doing really awesome things with! She was probably one of the sweetest girls I've met, not to mention totally inspiring and absolutely adorable! We talked about loads of things and I found out that she studied in Theatre Design at Concordia University, and that she just recently applied to grad school in NYC and London! On top of running both her vintage online shop and her handmade brand, as well as her awesome blog, she also works on local plays doing things like set designs.
I had loads of fun talking to her about Montreal related things and finding out what people we know in common - just to prove how small a city Montreal can be, her little brother Alex (a.k.a. Charles Gregory Day) happens to be a friend of mine, and used to play in a band with Mike!



Anyway, I just think that Lara is a girl most definitely worth getting to know, so I put together just a few silly interview questions that might give you guys some more insight into the wonderful person who created and runs Lalouka. Be sure to stop by and check out both her shops, but specifically, keep an eye on Lalouka because I have a feeling she has some wonderful tricks up her sleeve, and I for one cannot wait to see what sorts of magic she'll produce for her Spring line! So without further ado, allow me to introduce you to...Lara.



When you were little you must have been the best at playing dressup! What kinds of costumes and games were your favourite to put together?

As a child I loved old movies and musicals, I was captivated by their vibrancy and theatricality. When I was about 6 years old I came up with a character I named Flame Day, she was a glamourous hollywood star inspired by Judy Garland and Elizabeth Taylor. I wore my moms red silk knee length dress (which was like a gown on me), her most rhinestone encrusted heels and a black silk scarf. My little brother became Charles Gregory Day and I would dress him in his best suit and my father's tie.
(Alex I am telling everyone about this!)

If you were given the chance to organize a tea party for any five women living or otherwise, who would you choose and what would they be wearing in your vision?

Audrey Hepburn wearing something from the film Funny Face.
Beth Ditto (Gossip) wearing the fierce gold outfit from the Heavy Cross video.
Anna Karina wearing an adorable sailor inspired number.
I feel I should include a blogger but its so hard to choose just one! I think Anja from Clever Nettle has great style and I think we'd have a lot in common so she's my blogger pick.
and last but no least Hedwig Schmidt wearing the "car wash" outfi from the Sugar Daddy scene.
Yes, I know it's a strange grouping, but wouldn't it be the best tea party ever?



What sources do you look to for inspiration when you're coming up with your designs?

Fabric shopping is probably my favourite thing in the world. I often go with no idea what I want and just look around and let myself get inspired by the fabric. I love to use unexpected colours, prints and textures in my designs. I'm also pretty addicted to street style blogs, I aim to make really wearable clothes so I find it inspiring to see what people from all over the world are wearing.



What's the story behind Lalouka? How did you end up choosing to name your store that?

I had a really hard time coming up with a name for my shop. I must have thought about it for months. Lalouka is a sort of abbreviation of my name, (La)ra (Lou)ise (Ka)luza. I thought it sounded quite cute and it was something a little different.

What kinds of plans do you have for your shop in the future? Where are you hoping to take it? What kinds of exciting things can we look forward to?

I'm hoping to turn my shop into a real business that can sustain me financially along side the theatre work that I do. I have a lot of respect for the Etsy sellers who have managed to do that. I interned with Angie of Norwegian Wood and learned so much from her that i'm only now beginning to incorporate into my business.
I'm also starting to work on my spring collection which is revitalizing when it's so cold and snowy outside. Hopefully I'll sell it in some boutiques around Montreal as well as online.



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