MELISSA - Autumn/ Winter 2012

New Melissa shoes have arrived. We got the collaborations (Vivienne Westwood/ Ronaldo Fraga) too!

These Melissa items are available in Violent Green Elizabeth Street store

PROTECTION - METALLIC BROWN

$155

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PATCHULI III - GREEN

$140

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RONALDO FRAGA:

Ronaldo Fraga is considered Brazilian fashion’s “cult” designer. One of his trademarks is the dialogue he maintains between national culture and the contemporary world. His designs for melissa ® have embodied these qualities and offer a mix of colour, cheek and style to the new collection.Considered one of the most important names within Brazil’s fashion history, Ronaldo Fraga is this season’s hottest export and the latest melissa® collaborator. A graduate of Parson 's School of Design in New York and Saint Martin’s School in London, Ronaldo Fraga launched his label in 1996 with the collection titled “I love chicken hearts" which announced his obscure and marvelous entry into the Fashion Industry.

Ronaldo Frago’s collaboration with Melissa truly allows us to celebrate fashion at any stage of life. With his dream of combining culture and design, Ronaldo Frago creates a playful and modern range of shoes that allows Mother, Daughter and Baby to live life in comfort and share a timeless passion that is passed on from generation to generation.

Alongside working on his self-titled fashion brand, Ronaldo Fraga works on developing projects that aim to generate employment within the garment and design industries within Brazil. In 2007, he received commendation from the Brazilian cultural order, a prize which is awarded to citizens who proudly embody and support Brazilian culture. This award was handed to him by Minister of Culture ‘Gilberto Gil’, which Fraga claimed was truly a great honour. This was a also a significant event for the Fashion Industry as a whole, as it was the first time this award was granted to a designer and the first time the Brazilian Fashion Industry was identified as an instrument of cultural re-affirmation by the Federal Government

ULTRAGIRL x RONALDO FRAGA - MATTE RED

$90

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VIVIENNE WESTWOOD

"The most amazing thing about this partnership was to be able to create modern products, with very high quality, for affordable prices" - VIVIENNE WESTWOOD.

For more than three decades Vivienne Westwood has forged her way into the hearts, minds and purses of fashionistas across the globe. Now she has found a place within melissa's collections, with the collaboration commencing in 2008 and continuing through to 2012.

Westwood is an institution, now the esteemed matriarch counts the melissa brand as a part of her monarchy.

Westwood has created (at last count) 21models through her Anglomania brand exclusively for melissa. Some are new designs whilst others are a re-birth in plastic of her previous leather designs. Just as Westwood lends her Anglomania designs to melissa ... melissa returns in kind with Westwood doing her own take on the cult melissa 'ultragirl' slipper.

Westwood's trademark practicality is a faultless match for melissa's injected thermoplastic. "This technique guarantees perfect shapes without interweaves as we see in fabrics ..." says the designer herself. In Anglomania all of Westwood's quintessential Englishness and unabashed historicism loans itself neatly to her creations for melissa's collection. Her designs are unquestionably British, undeniably feminine and fearlessly non-conformist. melissa renowned for its innovation and boldness seems the ideal fit for this enviable brand extension. Indeed, as Westwood once likened fashion to a baby that she had picked up and never put down melissa is precisely that for many devotees.

VIVIENNE WESTWOOD x MELISSA SKYSCRAPER - GREEN FLOC

$170